BYU: BUILT NOT BORN
BYU ATHLETICS
Dave Broberg, Sam Verdine
Built Not Born. The philosophy behind BYU's recruiting efforts. The idea is to find those players who may not be 5 star recruits and born with talent, but instead find players they can develop into stars.
This mantra was the foundation for the creative concept: The players and type needed to feel like they were newly built, ready to go to war. The photography was treated to create this bright shine as if these players were new machinery coming out of the factory. The display typography is constructed tape.