Within NerdWallet, there are 8 different product verticals that resonate with different audiences and require individual marketing and performance strategies. Over the course of our long and continuing relationship with NerdWallet, we’ve learned each verticals ins and outs, creating solutions that address each audience without sacrificing brand quality.

The 8 verticals are then carried out into multiple channels to reach their audiences. Each channel has their additional nuances and their own specific audiences that further require the need to come up with individualized solutions.

NerdWallet has a unique and ownable illustration style that takes complex subjects and simplifies them, making them easier to understand. As a team, HUb is consistently involved in updating or creating new illustrations for performance marketing assets, allowing for brand consistency when addressing the needs of multiple audiences.

NerdWallet

HUB SF
Ryan Scheiber, Sam Verdine, Megan Sutherland, Jon Cooksey, Greg Smith, Chandler Johnson, Nancy Butterworth

NERDWALLET
Emily Hsiao, Ned Sweet, Natalie Garnett, Liv Combe

Performance marketing may not be the sexiest form of design, but it definitely provides the perfect testing grounds for fundamental design principles. Working with NerdWallet, the team has found ways to strengthen performance through unique brand elements, making complex financial ideas easy to understand in some pretty small spaces.