Faithful Since

The idea for Faithful Since came as I was wallowing in the sadness of another 49ers Super Bowl loss (I'm 0-3 in my life). It started with designing a pack of cards that reviewed the best season I had seen that left me feeling the worst I've felt. That then spurred the idea to start designing apparel and opening up an Etsy shop.

Faithful Since is a brand for those 49ers fans who have been faithful through it all: For those who were around in the 80s and those who have only seen them lose in the Super Bowl. It's the brand of those that were faithful then, that are faithful now, and have been faithful since.

The logo provides an opportunity to customize it; the blank line allows for people to put the year they've become a fan. The designs purposefully avoid using any obvious team branding. Faithful Since is meant to be ownable by those who wear it and to be an expression of who they are.

Check out the Etsy shop by clicking the 'Shop' link in the navbar. (My mom's a Seahawks fan so I can't rely on her support...)