WordPress VIP

AUTOMATTIC
David Bowman, Emily Maurer, Craig Mangum, Sam Verdine, Madi Jackson

I was brought on as a contract worker by the leading content platform to help the internal team create a new brand and website experience.

WP VIP promises to be one of the most if not the most integrated enterpise CMS platforms on the web. The foundation for their brand visuals and site are soft, warm gradients that welcome the user as well as communicates the seamless experience of their tools. The light colors welcome and invite those interested to learn more. For exisiting customers though, the brand across certain touchpoints, such as exclusive events and resources, switches to a dark palette, keying them in that they are part of something exclusive and have something premium at their disposal. Regardless of where and how a person is experiencing the brand, the. promise is the same: an easy and seamless experinece that drives growth.